Affiliate Marketing is an online advertising strategy that relies on the help of affiliates who are in charge of brand promotion. Interested in becoming an affiliate? Then check out this content!
It has been a few years since the term Affiliate Marketing has gained the internet, but many people still have questions about what it really means in practice.
This way of working with marketing is very popular and has been making people able to make money from the internet without the need to make big investments.
If you have questions about the topic or do not know which Affiliate Marketing alternative is the most viable for your reality, follow today’s post and definitely clarify the main issues!
What is Affiliate Marketing?
Especially in the last decade, the internet has become a fertile environment for entrepreneurs and even those who are not fully into the business world but are looking for opportunities to earn some money online.
Among the many innovations that have gained ground with this ability to undertake – such as Content Marketing itself – is affiliate marketing (or program).
In practice, it basically works as follows: Company X (called a producer or seller) launches a product on the Internet.
To help promote and drive sales, she has affiliates, meaning people – like you and me – who can advertise the product on social networks and in many other ways.
When a customer makes an affiliate purchase, a custom link is used in the transaction.
This counts several important numbers to measure the success of the strategy and, from there, stipulates how much that person will receive for disclosure. The amount paid to affiliates can be understood as a kind of commission for sales and conversion of customers.
Who are the people who are part of Affiliate Marketing?
As we advanced in explaining the concept of Affiliate Marketing, there are at least 3 key people groups to make the strategy successful in the end.
They are called producers (or sellers), affiliates and customers.
Producers or sellers
These are affiliate marketing companies. When a business in question wants to launch or advertise a product, it can look to affiliate platforms as a way to drive sales.
By relying on affiliate help, the company exponentially increases its customer base and sales without having to spend much more money on ads – which are not as effective as they once were, as the internet customer is increasingly increasingly qualified and demanding.
Affiliates are a kind of commissioned salespersons. They are responsible for “putting on the shirt” of that product, using online selling strategies and Digital Marketing to reach as many people as possible.
In addition to promoting the product on social networks, it is very common for affiliates to work on creating blog content, using Inbound Marketing strategies to capture leads and convert them into sales.
The role of affiliates is to reach the right customers at the right time.
As the name can already explain, this group of people is based on those who will actually close the purchase, moving from leads to effective consumers and genuinely impacted by the strategy developed by affiliates.
What types of disclosure exist?
Salespeople can set some parameters for defining an affiliate’s success and, consequently, how much he will receive at the end of sales.
Here’s a little more about the main disclosure categories:
CPC – Cost Per Click
In the Cost Per Click category, the affiliate’s job is to work to the fullest with outreach campaigns that are catchy and interesting enough for the customer to click on the page.
In this case, you don’t have to make a sale, as it’s worth the clicks on banners, ads or any advertising that has been advertised by the affiliate.
It can be said that CPC is the least complex form on the scale, as the affiliate’s biggest and main focus of attention will be to develop campaigns with high clickability, not necessarily worthy of conversion.
CPA – Cost Per Action
In this case, it’s not enough to click on product ads. Affiliate commission will be calculated when the customer, in addition to the click, takes any action within the page. It may be the realization of the registration, the sending of doubts or even the purchase.
Unlike CPC, Cost-per-Action demands that, in addition to a good advertising and media campaign, the affiliate can create a page that is interesting enough to sell the product or create enough interest for the customer to feel like interacting with that content. .
CPM – Cost Per Thousand Impressions
CPM is based on a fixed amount created by the advertiser that will pay you whenever the ad reaches 1,000 views on the affiliate blog.
Affiliates who already have a good amount of views on their blogs tend to create greater interest and more benefit from Cost per Thousand Impressions as they will be paid on a recurring basis and have greater control over payment.
CPV – Cost per Sales
As the name implies, Cost per Sales pays the affiliate whenever there is a purchase by the customer.
Purchases can be counted from codes or generated links that associate the transaction with the affiliate in question and prove that that sale was made from the disclosure of a specific person. In addition, they process the commission automatically.
What are the benefits of becoming an affiliate?
It is very easy to understand why a company can easily profit from this strategy, but it also raises questions. Is Affiliate Marketing Really Worth It? Our answer is yes!
A good advantage of becoming an affiliate is that you don’t have to make big investments to start working.
The option is a great idea for people who want to make some money from the internet and don’t have the time or the ability to make a reservation to start a venture.
Also, you don’t need to develop a product, as the affiliate advertises something that already exists and has a reputation in the marketplace.
It is up to the affiliate to go viral and win sales, but any difficulty in launching a product from scratch will not be your responsibility.
Another very positive point is that affiliates are free of shipping charges, taxes or any other value for the product. In addition, there are no monthly fees or fees to pay for affiliate platforms.
Thus, freedom, practicality and low cost can be said to be the main strengths of becoming an affiliate.
What are the best affiliate platforms?
Now that you understand the concept, it is important to know that platforms are key to connecting sellers and affiliates. Check out some of the main ones below!
Hotmart is one of the best options in the market today when we talk about affiliate platforms. The company mainly works with the sale of online courses and provides all the necessary structure to define the amounts to be paid to the affiliates.
In addition, those on the other side also benefit greatly, as the platform has thousands of courses ranging from very broad topics.
This way, the affiliate is free to choose the one that best suits him and his audience, if it already exists.